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It is with JAM great excitement that we present to you our spirited new commitment…The JAM Brands - Your Partner in Spirit!
What does Your Partner in Spirit mean? In its simplest terms, it is a 100% GUARANTEE that each of our JAM Brands, JAM Leaders and JAM Team Members are making a full out commitment to help you and your program stay as strong as ever. This commitment is also a dedication on our behalf to help this industry flourish and grow.
The bottom line is that WE ARE IN THIS TOGETHER! At The JAM Brands, we realize how important teamwork is to achieving ultimate success. That same type of teamwork MUST be employed between ALL parties involved in this sport that provides so many positives to the young athletes who choose cheer and dance as their outlet. That means parents, athletes, coaches, gyms and event producers must ALL work together. That is what Your Partner in Spirit is all about.
We are not only going to SAY it, but we are going to SHOW you that The JAM Brands is here to be Your Partner in Spirit. We are as strong and focused as ever, and we remain fully dedicated to cheer and dance and its future.
In these changing times, we have taken a good look at our brands to find new and creative ways to remain strong in both the short and long term. As Your Partner in Spirit, we are JAM thrilled to share a few of the important ideas we’re implementing into our business that we hope will help your business as well...
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Take the time to review your monthly expenses. Research to find ways that you can save your gym/program money! Also, take a closer look at things that you WANT versus things that you really NEED or MUST HAVE. |
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Focus on ways to keep your name in front of BOTH current and prospective customers. Use cost-effective ways to market your gym, and remember that marketing is the LAST thing to cut during challenging times. |
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Be careful that you don’t lose focus on the long term while searching for a short term “band-aid” for issues. Invest in opportunities that have the most potential for both the short AND long term. |
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Think of NEW ways to create income. Fill the dead time at your facility. Offer new things that are complementary to what you are already doing. Stretch your thinking to create ways to bring in extra revenue. |
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Focus on creating a FUN, positive, healthy and competitive environment to show parents that you really are there to better their kids in all areas of life. |
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Communicate openly and directly with your staff about concerns, challenges and, more importantly, solutions. Make your staff members feel 100% vested in your program. And, don’t forget to recognize your staff members for positive actions. |
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Build strong and positive relationships with other gyms, schools and recreation leagues in and around your area. Use each other to share ideas and discuss potential opportunities. Together, find ways to show the amazing energy and undeniable benefits of cheer and dance. If you can successfully create these relationships, each of you will benefit more in the long run! |
How do you implement some of these spirited ideas into your gym/program? As Your Partner in Spirit, we’re here to help! We’ve developed this new online resource that includes real world solutions that have been used by other successful gyms. Click on "Ideas, Solutions and Tips from Other Coaches” to read more specific ideas!
We vow to continue to listen and respond to your needs and wants and to work alongside you and your program to keep it thriving. The Universal JAM Brands Scoring System, the JAM Waiver and our JAM Rewards and JAM Rewards Express programs are recent examples of how we’ve heard you loud and clear.
We are here for you and because of you. We take very seriously our responsibility of providing you, your program, your athletes and parents with the BEST and MOST VALUABLE cheer and dance experiences and products while focusing on loyalty, honesty, integrity and superior customer service.
How can we be Your Partner in Spirit? Please let us know by emailing us at yourpartner@thejambrands.com. Have a JAM great 2009-2010 cheer and dance season!
Spiritfully,
Aaron Flaker & The JAM Brands Leaders
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